PRIVACY POLICY

Last updated: 18 August 2026

This Privacy Policy explains how Gordon Cook Motorcycle Training collects, uses, stores and protects personal information when you visit www.gordoncook.co.uk, make an enquiry, book motorcycle training or purchase a gift voucher or other service.

For the purposes of UK data protection law, Gordon Cook Motorcycle Training is the data controller responsible for the personal information described in this Privacy Policy.

1. INFORMATION WE MAY COLLECT

Depending on how you use the website or our services, we may collect information including:

  • Your name

  • Address

  • Email address

  • Telephone number

  • Date of birth

  • Details provided when making an enquiry

  • Booking information

  • Details of the training or experience you are interested in

  • Details relating to your motorcycle and riding experience

  • Licence information where relevant to the training requested

  • Emergency contact information where reasonably required

  • Payment and transaction information

  • Correspondence between you and Gordon Cook Motorcycle Training

  • Information you voluntarily provide about your riding ability, confidence or training requirements

  • Technical information generated when you use the website, such as IP address, browser type and device information

  • Cookie and website-usage information where applicable

We will only ask for information that is reasonably necessary for the service concerned.

2. HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • Respond to enquiries

  • Arrange and administer motorcycle training

  • Manage bookings and appointments

  • Provide gift vouchers and experience bookings

  • Contact you regarding your booking

  • Assess the suitability of a training session for your experience and requirements

  • Maintain appropriate business and training records

  • Process payments

  • Issue invoices and receipts

  • Deal with cancellations, refunds and rescheduling

  • Respond to complaints or queries

  • Maintain the safety of participants and instructors

  • Meet insurance requirements

  • Comply with legal, regulatory and taxation obligations

  • Protect our legal rights

  • Maintain and improve the website and our services

  • Prevent fraud, misuse or security incidents

We will not use your personal information for purposes which are incompatible with the reasons for which it was collected unless permitted or required by law.

3. OUR LAWFUL BASIS FOR USING YOUR INFORMATION

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending upon the circumstances, we may rely upon:

Contract

We may process your information where this is necessary to take steps at your request before entering into a contract or to provide training, an experience, a voucher or another service you have booked.

Legal obligation

We may process information where we are required to do so by law, including accounting, taxation or other regulatory requirements.

Legitimate interests

We may process personal information where this is necessary for our legitimate business interests and those interests are not overridden by your rights.

This may include:

  • Managing enquiries and customer relationships

  • Maintaining appropriate business records

  • Protecting the business against legal claims

  • Maintaining website and information security

  • Improving our services

Consent

Where we rely upon your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

4. HEALTH AND OTHER SENSITIVE INFORMATION

Motorcycle training may sometimes require you to tell us information relevant to your ability to participate safely.

This could include information about a medical condition, disability, medication or another matter affecting your ability to ride safely.

We ask that you provide only information which is genuinely relevant to your participation.

Where we process special-category personal data such as health information, we will only do so where there is an appropriate legal basis and condition under data protection legislation.

Such information will not be used for unrelated marketing purposes.

5. PAYMENT INFORMATION

Where payments are processed through a third-party payment provider, that provider may collect and process payment-card or banking information directly.

Gordon Cook Motorcycle Training does not ordinarily need to retain complete card details.

The payment provider's own privacy policy will apply to information processed by them.

6. SHARING YOUR INFORMATION

We do not sell your personal information.

We may share information where reasonably necessary with organisations such as:

  • Website hosting and IT providers

  • Booking-system providers

  • Payment processors

  • Accountants or professional advisers

  • Insurers or insurance brokers

  • Training venues or site operators where necessary for a booking

  • Service providers assisting with administration

  • Law enforcement agencies, courts or regulatory bodies where legally required

Any organisation processing information on our behalf is expected to handle it securely and only for the permitted purpose.

7. BACK TO BIKING AND HARLEY PILLION

Back to Biking and Harley Pillion are separate services and websites.

If you follow a link from www.gordoncook.co.uk to another website, the privacy policy applying to that website will govern the information you provide there.

We recommend reading the relevant privacy notice before providing personal information on another website.

8. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, insurance, accounting or regulatory requirements.

Different information may therefore be kept for different periods.

For example:

  • General enquiries which do not result in a booking may normally be deleted when they are no longer reasonably required.

  • Booking and transaction records may be retained for the period necessary for accounting, taxation and legal purposes.

  • Records relevant to insurance or potential legal claims may be retained for an appropriate period having regard to applicable limitation periods.

When personal information is no longer required, it will be securely deleted, destroyed or anonymised where reasonably practicable.

9. MARKETING

We will not automatically add you to a marketing list simply because you make an enquiry or booking.

Where electronic marketing consent is required, we will seek appropriate consent.

You may unsubscribe from marketing communications at any time by using the unsubscribe facility provided or by contacting us.

You have the right to object to the use of your personal information for direct marketing at any time.

10. COOKIES

The website may use cookies and similar technologies.

Cookies are small files placed on your device which may be used to:

  • Make the website function correctly

  • Remember preferences

  • Understand how visitors use the website

  • Measure website performance

  • Support security and fraud prevention

  • Provide analytics or other website functionality

Some cookies are essential to the operation of the website.

Where consent is legally required for non-essential cookies, those cookies should not be placed until you have provided the appropriate consent.

You can also control cookies through your browser settings.

Further information may be provided in our Cookie Policy or through the cookie-management tool displayed on the website.

11. WEBSITE ANALYTICS

We may use website analytics services to understand how visitors use the website.

This may include information such as:

  • Pages viewed

  • Time spent on the website

  • Approximate geographical area

  • Device and browser information

  • Referring website

  • Interactions with website features

Where analytics technologies require consent, they will only be activated once the required consent has been obtained.

12. LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

Once you leave www.gordoncook.co.uk, you should review the privacy policy of the website you are visiting.

13. INTERNATIONAL TRANSFERS

Some service providers, website platforms, booking systems, analytics providers or technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards required by UK data protection law are in place.

14. SECURITY

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no internet-based system can be guaranteed to be completely secure.

You are responsible for taking reasonable precautions when communicating information electronically.

15. YOUR DATA PROTECTION RIGHTS

Depending upon the circumstances and the lawful basis being relied upon, you may have rights including:

  • The right to be informed about how your information is used

  • The right to access your personal information

  • The right to have inaccurate information corrected

  • The right to request deletion of information in certain circumstances

  • The right to restrict processing in certain circumstances

  • The right to object to certain types of processing

  • The right to data portability in certain circumstances

  • Rights relating to automated decision-making where applicable

  • The right to withdraw consent where processing is based upon consent

These rights are not absolute and may be subject to legal exceptions.

To exercise a data-protection right, please contact us using the details below.

16. YOUR RIGHT TO OBJECT

You have the right to object at any time to the use of your personal information for direct marketing.

You may also have the right to object to processing based upon legitimate interests, depending upon the circumstances.

17. COMPLAINTS

If you have concerns about how your personal information has been handled, please contact us first so that we have an opportunity to resolve the matter.

You also have the right to complain to the UK's data-protection regulator:

Information Commissioner's Office (ICO)

Further information is available at www.ico.org.uk.

18. CHILDREN

Our website is not designed to collect personal information from children without the involvement of a parent, guardian or other responsible adult where appropriate.

Where a young person is participating in an activity, we may need additional information and appropriate parental or guardian involvement depending upon their age and the nature of the activity.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal obligations.

The latest version will be published on this website together with the date on which it was last updated.

20. CONTACT

If you have any questions about this Privacy Policy, wish to exercise your data-protection rights or want to raise a concern about your personal information, please contact:

Gordon Cook Motorcycle Training

Website: www.gordoncook.co.uk

Email: gc@gacook.com

Telephone: 07432 088740

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